Make Hay Ethical E-Media

When Jez and I set up Make Hay we had two clear aims in mind. One was to do business our own (ethical) way and the other was to try to play some part in encouraging consumers to think about where they spend their hard-earned cash. Even a small business can be influential in helping consumers choose green and ethical products and services but simply existing as a green or ethical business isn’t enough.

There are many reasons why a consumer would choose a particular product over another and if we want consumers to make green choices then businesses have a very definite role to play.

I read a really fascinating report sent to me via the Floov newsletter which addressed this issue. According to the McKinsey article, called ‘Helping Green Products Grow‘, most consumers do have concerns about climate change and how their buying behaviour contributes to it but there is a definite gap between those concerns and consumer habits.

The article talks about the 5 barriers to buying green and how to break those down. They are:

• Educate consumers
• Build better products
• Be honest
• Offer more
• Bring the products to the people

Some very valuable marketing advice here…

Read the ‘Helping Green Products Grow’ report here

The latest Make Noise newsletter is out now!

Check out the August ‘08 edition ‘Grasslands, Natural Nursery and Pledging for Change‘.

If you would like to find out about all kinds of green and ethical work then why not become a Make Noise member? Joining Make Noise is completely free and all we ask you to do is help spread the word by forwarding anything you think will be of interest to a friend.

Spread the word about positive action and Make Noise!

www.makenoise.co.uk

The latest Make Noise newsletter is out now!

Check out the July ‘08 edition ‘Campaigns, directories, research & donations‘.

If you would like to find out about all kinds of green and ethical work then why not become a Make Noise member? Joining Make Noise is completely free and all we ask you to do is help spread the word by forwarding anything you think will be of interest to a friend.

Spread the word about positive action and Make Noise!

www.makenoise.co.uk

Two marketing marvels that caught my eye recently are are the fantastic Shama Hyder’s ‘After the Launch’ blog and Peter Shankman’s ‘If I can help a reporter out’

Shama’s blog provides regular insights and ideas into creative marketing and networking. She shares her views on the best social networking sites and shows us how to use them to our advantage - www.afterthelaunch.com/blog/

Peter provides daily updates on stories being sought by journalists. If you can genuinely help a reporter out then that may mean publicity for you and an interesting article for them, its win win all round! - www.helpareporter.com

Emerging from the book ‘Your Ethical Business‘ is this online Ethical Business Network. It is a growing community of entrepreneurs and business owners sharing information and support.

The network is free to join, all you have to do is register and fill in your details.

Ethical business is growing all the time so let’s collaborate to strengthen it even further. I’m a member of the network so do pop by to say “hello” when you join. You’ll probably see some other familiar faces in there too!

http://ethicalbusiness.collectivex.com