Meet Our Clients… Cycle Hire

Monday, September 12th 2011 | Short URL

Cycle Hire use our Green Hosting to provide an online service to help get more people on their bikes. Meet our client...

Please introduce yourself and tell us a little about your work.
We launched our website in June 2011 with the aim of making it easier for people to hire bikes. As regular cyclists ourselves, often travelling around for work and fun, we recognised the need for a simple-to-use online directory bringing together all the information about cycle hire companies across the UK.

Cycle Hire UK

How is your business different to that of others in your industry? How do you stand out from the crowd?
We like to think that our website is about as user-friendly and intuitive as you could hope to be, and a lot better than anything already out there.

How would you say your work is ethically and / or environmentally responsible?
We have an environmental policy that clearly sets out our aims for minimising the impact of our business on the environment. So as well as hosting with Green Hosting, we look at everything else we do in association with the business with the aim of making it as ethical and environmentally responsible as possible.  Added to this, the whole business is about encouraging people to cycle more for recreation and as a utility transport option, so by making information on hiring bikes more accessible, we can help this happen.

What motivates you to do business this way?
As well as running this website, we both work full-time for a sustainable transport charity, so these issues are very close to us. We want more people to cycle because it's good for their health and better for the environment, both locally and globally.

How do you communicate your positive work with clients and potential clients and how do they respond?
Working within the cycling sector, many of our current and potential clients are aware of environmental and ethical issues. So our policy is readily available through our website and approach and beliefs are transparent. Response from clients has been positive and our environmental / ethical credentials have also helped to open doors in the way we have publicised and promoted the business.

Do you see your work as part of a movement of ethical business?
We see our work as helping people to live a healthier lifestyle, with the added benefit of supporting businesses with environmental benefits. We therefore consider ourselves part of a network moving in the same direction.

Share your top 3 tips on how other businesses can work more responsibly.

  1. Having a 'day job' aside from this project means we don't have to put profit above service, so we can afford to offer excellent value to our clients and follow our principles in sourcing our support services like hosting, banking, promo materials, etc. Not everyone is in this position of course, but it certainly helps!
  2. Be transparent and celebrate your achievements, but make sure you are consistent as people can spot 'green wash' a mile away
  3. Choose who you bank with carefully as where you put your money can undo a lot of the good work you do yourself.

How do you see the future of your business and what are you most excited about?
Our aim is to have every cycle hire provider in the country listing their services with us. We're about a quarter of the way there after 3 months, so give us a year and we'll have achieved this aim!

Is there anything else you would like to tell us about your work?
If there are any Green Hosting clients who would like to work with us, please get in touch (contact through www.cyclehireinfo.com). We are particularly keen to hear from businesses who have a service they can offer to our clients, that we can help promote as a special discount. We already work with a couple of like-minded businesses in this way and would like to develop this aspect of our service further.


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