Make Hay Ethical E-Media

Get LinkedIn

Vicky — Fri, 14 Nov 2008 10:00:05 +0000

The social networking site LinkedIn is often considered to be the more professional, sober alternative to Facebook.

Personally I use both Facebook and LinkedIn but always preferred the extra interaction that Facebook allows.

Well, LinkedIn has caught up. So as well as offering lots of scope to share your professional credentials LinkedIn Applications provides these goodies too (as well as many more):

Visit LinkedIn Applications to find out more.

If you’re not already a LinkedIn user you can sign up now at www.linkedin.com.

When you’ve joined add us to your connections:
Vicky - www.linkedin.com/in/vickymakehay
Jez - www.linkedin.com/in/makehay

The Role of Green Business

Vicky — Thu, 13 Nov 2008 13:00:43 +0000

When Jez and I set up Make Hay we had two clear aims in mind. One was to do business our own (ethical) way and the other was to try to play some part in encouraging consumers to think about where they spend their hard-earned cash. Even a small business can be influential in helping consumers choose green and ethical products and services but simply existing as a green or ethical business isn’t enough.

There are many reasons why a consumer would choose a particular product over another and if we want consumers to make green choices then businesses have a very definite role to play.

I read a really fascinating report sent to me via the Floov newsletter which addressed this issue. According to the McKinsey article, called ‘Helping Green Products Grow‘, most consumers do have concerns about climate change and how their buying behaviour contributes to it but there is a definite gap between those concerns and consumer habits.

The article talks about the 5 barriers to buying green and how to break those down. They are:

Educate consumers
Build better products
Be honest
Offer more
Bring the products to the people

Some very valuable marketing advice here…

Read the ‘Helping Green Products Grow’ report here

Resizr

Vicky — Thu, 13 Nov 2008 10:00:49 +0000

Nope, this isn’t a spelling mistake, its another cool new online tool to make bloggers’ lives easier.

This is a real goody if you’re working away from your regular computer or you don’t having image editing software and it is called Resizr.

Resizr lets you re-size images (and change a few other settings) online. You can either upload an image from a local computer or use one already on the web.

Simple yet effective!

Check it out at www.resizr.com

Shift and Change

Vicky — Wed, 12 Nov 2008 16:59:16 +0000

Talking to a client the other day about the joys of blogging, I realised that I’d broken one of my own number 1 rules - neglecting our blog.

Our client was interested in how a blog could enhance his online presence and as I went to show him how we use our blog to provide useful resources to our clients I felt a pang of shame…. I haven’t posted for weeks!

Well, I’m pleased to say that the cause of this lack of posting is because we are very busy. We’re also going through a period of change at Make Hay, evolving our services, approach and look with a re-launch in the New Year.

It seems that there is a general feeling of shift right now, with the very distinctive change in season, a new president in the White House and a new feeling of hope, so now is a good time for us to bring about positive change here too.

To make up for the lack of posts over the past few weeks I’m going to make a point of finding useful things to tell you about for the rest of this week. So please look out for those.

In the meantime, here is a great movie about positive change which I think is very pertinent right now, it’s called The Shift:

Respecting Time

Vicky — Fri, 26 Sep 2008 16:59:53 +0000

I read a really relevant and valid post today on Seth Godin’s blog which relates perfectly to business and other areas of our lives.

Everybody is in the same boat. We all have so much to do and our time is precious. Respect someone by not wasting their time…

Read what Seth has to say about time.