Comments on: How to really not ‘get’ green business http://www.makehay.co.uk/blog/ethical-business/how-to-really-not-get-green-business/ Make Hay Blog Fri, 10 Sep 2010 11:36:50 +0000 http://wordpress.org/?v=2.5.1 By: Vicky http://www.makehay.co.uk/blog/ethical-business/how-to-really-not-get-green-business/#comment-1433 Vicky Tue, 18 Aug 2009 17:02:07 +0000 http://www.makehay.co.uk/blog/?p=141#comment-1433 Thank you Vineeta. I think it sounds as if you're green washing if you don't back it up with transparency and information. 'Green' alone isn't enough. However, there are many shades of green and no set criteria so I think using the term 'green' is fine as long as you explain why you're calling it green. Then the informed website visitor or client can decide whether its the type of green that suits them. Thank you very much for your comment Vineeta. Always good to hear your branding expert perspective on these sorts of things :) Thank you Vineeta. I think it sounds as if you’re green washing if you don’t back it up with transparency and information. ‘Green’ alone isn’t enough.

However, there are many shades of green and no set criteria so I think using the term ‘green’ is fine as long as you explain why you’re calling it green. Then the informed website visitor or client can decide whether its the type of green that suits them.

Thank you very much for your comment Vineeta. Always good to hear your branding expert perspective on these sorts of things :)

]]> By: Vineeta Greenwood http://www.makehay.co.uk/blog/ethical-business/how-to-really-not-get-green-business/#comment-1431 Vineeta Greenwood Tue, 18 Aug 2009 10:54:50 +0000 http://www.makehay.co.uk/blog/?p=141#comment-1431 Adding the word 'Green' in your brand name doesn't make you green atall! :) In fact it sounds as if you are green washing! Vicky, really well written! Adding the word ‘Green’ in your brand name doesn’t make you green atall! :)
In fact it sounds as if you are green washing!

Vicky, really well written!

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