Archive for the ‘Marketing’ Category

Make Mail on your Facebook page

Friday, July 17th, 2009

Make it easier for your clients to sign up to your Make Mail newsletter by adding a subscribe form to your business page in Facebook.

Make Mail and Facebook logos

Take a look at Make Hay’s page to see an example (and become a fan whilst you’re there).

If you’d like to add your newsletter sign up form to your facebook page, let us know, and we’ll help you - for free of course!

If you don’t already have one, create a Facebook fan page now.

Fashion Labels Using Make Mail

Wednesday, June 3rd, 2009

Jungle Berry and Albert & IOrganic t-shirt company, Albert & I, and fair trade jewellery shop, Jungle Berry, are two of our newest Make Mail clients.

They’re using the stylish newsletter system to spread the word about their beautiful clothes and accessories.

There are many good reasons for using Make Mail to handle your e-mail marketing. Here are just a few:

  • Your newsletter template can be designed to match your existing marketing materials or website
  • Write and manage your own content and send at a time that suits you
  • There are no monthly fees, you only pay when you send
  • Find out how successful your campaign is by using the slick reporting tools
  • The Make Mail system has been approved by many of the major ISPs so your newsletter has a lower chance of getting ‘junked’ by your recipients’ inbox

Check it out: www.makemail.co.uk

Marvelous May Freebies and Goodies

Tuesday, May 5th, 2009

Here are a few little gems I’ve found to share just with you. Freebies and goodies abounds!

Free Green Blog Listing
Get your business blog listed for free in the Best Green Blogs directory. Find some fabulous green blogs to read there too.

Magazine Trials and Green Energy
Make Mail clients Blue Rocket Group told us about these two goodies this month

Video Sharing Just for Greenies
More and more businesses are using online video to tell the world about their work. Now there are online video sharing sites especially for us greenies. Check out Go Green Tube and Eco Tube.

Blog for Business
A great free presentation by new media and business blogging expert Chris Garrett on ‘How a Blog can Grow your Business‘.

Link Love Newsletter

Friday, February 13th, 2009

Link love pictureOur latest newsletter “Give a little link love” is out now.

Valentine’s Day isn’t just for romantics, let’s all benefit from sharing a little link love. Read our newsletter to find a few easy and best of all free ways to do this.

Get link love from us - Make Hay, Green Hosting and Make Mail clients can share their news right here. Get in touch and let us know what you’ve been up to.

Green Girls Global and Green Guys Global have new contributor opportunities too. Can you afford not to get some free publicity to a worldwide green audience? Visit the GGG contribute page to find out more.

The Role of Green Business

Thursday, November 13th, 2008

When Jez and I set up Make Hay we had two clear aims in mind. One was to do business our own (ethical) way and the other was to try to play some part in encouraging consumers to think about where they spend their hard-earned cash. Even a small business can be influential in helping consumers choose green and ethical products and services but simply existing as a green or ethical business isn’t enough.

There are many reasons why a consumer would choose a particular product over another and if we want consumers to make green choices then businesses have a very definite role to play.

Shopping basket image from McKinsey article

I read a really fascinating report sent to me via the Floov newsletter which addressed this issue. According to the McKinsey article, called ‘Helping Green Products Grow‘, most consumers do have concerns about climate change and how their buying behaviour contributes to it but there is a definite gap between those concerns and consumer habits.

The article talks about the 5 barriers to buying green and how to break those down. They are:

  • Educate consumers
  • Build better products
  • Be honest
  • Offer more
  • Bring the products to the people

Some very valuable marketing advice here…

Read the ‘Helping Green Products Grow’ report here