Thursday, February 10th 2011 | Short URL
If you use our Make Mail e-newsletter system then why not try its clever new social sharing facility?
Using the Quick Links inside your newsletter editor you can add Facebook 'Like' and Twitter 'Tweet' links so that your readers can share your stories in their social networks. You don't even need to worry about creating the icons because the links come with their own nifty little images which appear as soon as you add them to your newsletter.
That's not all. You can also share your sent newsletters with your Facebook and Twitter friends from inside your Make Mail account. Just visit the 'Reports' section, choose the newsletter you want to share, click the 'Share' button and off you go!
If you have any questions about using these features in your Make Mail account, just shout up.
Friday, June 18th 2010 | Short URL
Well those web marketing gurus HubSpot have done it again, they’ve produced another free guide to help you create and promote your business pages on Facebook.
The ‘Who’s Blogging What – Facebook Page Marketing Guide 2010‘ is useful for Facebook newcomers and existing users alike. The e-book includes:
Visit the Hubspot website to download the Facebook guide.
www.hubspot.com
On our Make Hay & Green Hosting Facebook page we share useful info, articles, offers and guides on ethical business, web design, web hosting and online marketing. Visit our Facebook page and ‘like’ us to keep up to date.
http://www.facebook.com/MakeHay
Friday, July 17th 2009 | Short URL
Make it easier for your clients to sign up to your Make Mail newsletter by adding a subscribe form to your business page in Facebook.
Take a look at Make Hay’s page to see an example (and become a fan whilst you’re there).
If you’d like to add your newsletter sign up form to your facebook page, let us know, and we’ll help you – for free of course!
If you don’t already have one, create a Facebook fan page now.
Wednesday, June 3rd 2009 | Short URL
Organic t-shirt company, Albert & I, and fair trade jewellery shop, Jungle Berry, are two of our newest Make Mail clients.
They’re using the stylish newsletter system to spread the word about their beautiful clothes and accessories.
There are many good reasons for using Make Mail to handle your e-mail marketing. Here are just a few:
Check it out: www.makemail.co.uk
Tuesday, May 5th 2009 | Short URL
Here are a few little gems I’ve found to share just with you. Freebies and goodies abounds!
Free Green Blog Listing
Get your business blog listed for free in the Best Green Blogs directory. Find some fabulous green blogs to read there too.
Magazine Trials and Green Energy
Make Mail clients Blue Rocket Group told us about these two goodies this month
Video Sharing Just for Greenies
More and more businesses are using online video to tell the world about their work. Now there are online video sharing sites especially for us greenies. Check out Go Green Tube and Eco Tube.
Blog for Business
A great free presentation by new media and business blogging expert Chris Garrett on ‘How a Blog can Grow your Business‘.
Friday, February 13th 2009 | Short URL
Our latest newsletter “Give a little link love” is out now.
Valentine’s Day isn’t just for romantics, let’s all benefit from sharing a little link love. Read our newsletter to find a few easy and best of all free ways to do this.
Get link love from us – Make Hay, Green Hosting and Make Mail clients can share their news right here. Get in touch and let us know what you’ve been up to.
Green Girls Global and Green Guys Global have new contributor opportunities too. Can you afford not to get some free publicity to a worldwide green audience? Visit the GGG contribute page to find out more.
Thursday, November 13th 2008 | Short URL
When Jez and I set up Make Hay we had two clear aims in mind. One was to do business our own (ethical) way and the other was to try to play some part in encouraging consumers to think about where they spend their hard-earned cash. Even a small business can be influential in helping consumers choose green and ethical products and services but simply existing as a green or ethical business isn’t enough.
There are many reasons why a consumer would choose a particular product over another and if we want consumers to make green choices then businesses have a very definite role to play.
I read a really fascinating report sent to me via the Floov newsletter which addressed this issue. According to the McKinsey article, called ‘Helping Green Products Grow‘, most consumers do have concerns about climate change and how their buying behaviour contributes to it but there is a definite gap between those concerns and consumer habits.
The article talks about the 5 barriers to buying green and how to break those down. They are:
Some very valuable marketing advice here…
Read the ‘Helping Green Products Grow’ report here
Monday, July 7th 2008 | Short URL
Two marketing marvels that caught my eye recently are are the fantastic Shama Hyder’s ‘After the Launch’ blog and Peter Shankman’s ‘If I can help a reporter out’
Shama’s blog provides regular insights and ideas into creative marketing and networking. She shares her views on the best social networking sites and shows us how to use them to our advantage – www.afterthelaunch.com/blog/
Peter provides daily updates on stories being sought by journalists. If you can genuinely help a reporter out then that may mean publicity for you and an interesting article for them, its win win all round! – www.helpareporter.com
Monday, February 11th 2008 | Short URL
Knowing the activity of your website visitors can go a long way to learning how to increase their numbers.
If you don’t know how they found your site or what they do when they get there how can you maximise on the things that work well and improve the parts that are lacking?
What about those who aren’t yet your visitors?
Have you ever considered those who are looking for a service or product like yours on the web but didn’t find you? That’s a whole other world of potential customers!
We can work with you to investigate how your current website visitors behave as well as those who haven’t reached you yet and support you to get the best from the results.
You know what to do… contact us to find out more.
Monday, February 11th 2008 | Short URL
Don’t underestimate the power of the blogger.
In my experience the green blogging community is friendly, supportive and looking for green news and views to share.
Successful blogs have thousands of visitors a month and an active community around them who may well be interested to learn about you.
I wouldn’t recommend that you contact all of the green bloggers you can find and ask them promote your business – that may not be received very well at all. You should expect to do a bit of work for your publicity.
You may however wish to offer to write them an interesting article on an ethical or eco topic or provide them with a product to review. Each blogger will do things differently so make sure you check things out with them first.
At Green Girls Global and Green Guys Global we have opportunities for guest editor articles and product reviews and it works very well!
Monday, February 11th 2008 | Short URL
Who doesn’t love a bargain or a freebie?
Nowadays there are lots of great green and ethical web directories out there who work hard to aim their sites at consumers looking for ethical products and services.
Many of them do not charge for a basic listing in their directory and those who do tend to request a fee for some added benefits (e.g enhanced listings, graphical adverts etc).
The fab thing about online directories is, like any website, they can be visited by potential clients anywhere – there is no geographical limitation like a Yellow Pages book listing nor does it cost the visitor money to see it like a magazine advert would.
Here are a few directories we’ve found:
Of course there is our very own Make Noise (www.makenoise.co.uk) which offers that bit more by listing you on our website but also sending your details via a newsletter directly to Make Noise community members.
If you know of more ethical or green directories then let us know and we can share them here.
©2011 Make Hay Ethical E-Media Ltd. Company Number: 5223822