Friday, May 1st 2009 | Short URL
I recently read a great study on how consumers percieve green products and their decision making behind choosing green, or not. It got me thinking about how we as ethical businesses can reach out more into the mainstream by getting to understand the reasoning behind consumer choices.
Having the support and approval of like-minded folk is fantastic but to bring about real change we have to reach more people, especially people who aren’t yet making green/ethical steps or don’t understand how it will benefit them. I feel like its time to stop preaching to the converted and encourage widespread positive steps.
Understanding how consumers (whether that’s the public or other businesses) make decisions about where they spend their money can help us put responsible business on their radar.
Read the article ‘Colorblind: How Consumers See Green‘ on the Floov Website to find out more.
There are no comments for this blog post yet. Why not start the discussion? - use the form below:
Commenting is not available on this post.
©2011 Make Hay Ethical E-Media Ltd. Company Number: 5223822