Broadening Green Horizons
Published: 1st May 2009 in Ethical Business
I recently read a great study on how consumers percieve green products and their decision making behind choosing green, or not. It got me thinking about how we as ethical businesses can reach out more into the mainstream by getting to understand the reasoning behind consumer choices.
Having the support and approval of like-minded folk is fantastic but to bring about real change we have to reach more people, especially people who aren’t yet making green/ethical steps or don’t understand how it will benefit them. I feel like its time to stop preaching to the converted and encourage widespread positive steps.
Understanding how consumers (whether that’s the public or other businesses) make decisions about where they spend their money can help us put responsible business on their radar.