Blog Posts Made in January 2010

Wakefield Riding for the Disabled – New Site!

Thursday, January 28th 2010 | Short URL

Here is one of our latest websites to launch in 2010, Wakefield Riding for the Disabled.

Wakefield RDA provide horse riding and carriage driving sessions to children and adults with disabilities.

Wakefield Riding for the Disabled website

We were asked to re-vamp their old, out of date site with new visuals and clear navigation. This website is simple yet effectively communicates the work of WRDA. The added photo gallery brings their activities to life too.

The Wakefield RDA website uses our wind powered Green Hosting service.

Visit their website at www.wrda.org.uk

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Using a copywriter to get your ethical message heard

Wednesday, January 27th 2010 | Short URL

Its always good to hear from fellow businesses and organisations interested in raising the profile of positive and ethical work. Recently we came into contact with Rob Morley from Fountain Partnership, a copywriting business, who do just that. Having similar values when it comes to doing business responsibly we invited Fountain to share the benefits of professional copywriting services here on our blog.

Over to you Rob…

Using a copywriter to get your ethical message heard and acted upon

Fountain Partnership logoIn these times when ethical and green voices need to be heard more than ever, it’s important to stand out from the crowd.

When it comes to writing the text for your website or promotional material, the chances are your natural instinct is to write it yourself. After all, it’s your organisation and you know what you want to say.

The question is, do you know what people want to read?

Copywriting is the art of using proven principles from psychology and marketing to engage with the reader and persuade them to take action.

With a website, on average, you have 5-10 seconds to connect with a reader and keep them engaged.  The title you use and the way you write will determine whether the reader stays or goes.

With flyers, you need to get the reader’s attention and make your message relevant to them, before persuading them to take it on board.

Whatever you’re writing, the words you use will determine whether you get your message heard or not.

So, if you’re investing in a new website or promotional material, it’s worth considering a copywriter to ensure you get a great return on your investment.  And, perhaps more importantly, to ensure people are aware of your cause.

Want to know more?  Here are some of the benefits of using a copywriter:

  • Your words will connect with the reader straight away – making them want to read on.
  • The benefits of your product or service are clear, with the reader actually imagining what life would be like if they used it.
  • Sales and leads are generated by the reader being persuaded to take action.
  • The value of your product and service is clearly demonstrated
  • Your organisation will come across as trustworthy and credible
  • You can rest easy, knowing that a professional has combed the text for grammar and spelling
  • Your copy will flow and be a joy to read
  • Your online text will be full of keywords for SEO (search engine optimisation) but not read like a shopping list.
  • A Copywriter is an objective eye, able to present your organisation in a way that will appeal to potential clients

Get your message heard – talk to a professional copywriter!
www.fountainpartnership.co.uk

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VAT rate change reminder

Monday, January 11th 2010 | Short URL

Happy New Year! We hope 2010 is proving to be productive and prosperous for you so far.

This is just a little reminder to our Green Hosting clients, who pay for their hosting service on a monthly basis, about the change in VAT rate from 1st January 2010.

You should have received an e-mail directly from me about your Green Hosting subscriptions. If you have not received my e-mail or have any questions about your Green Hosting subscription please do get in touch.

Thank you to all of our clients for your continued custom and support!

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