Make Hay Ethical E-Media

My Global Garden is one of our recently re-vamped and re-published sites, providing resources and information on gardening in a changing climate.

We originally built the My Global Garden blog back in 2007 and as founder Debbie Anderson has built up the Global Gardening movement her online requirements have developed too. The new blog includes an extensive plant list called the ‘Global Gardening Collection‘, videos on climate change gardening and lots and lots of information and resources from veggie growing to lawn care and nursery reviews.

Visit the new site at www.myglobalgarden.com

What wonderful news it was to hear from our web design client Laura Burgess, owner of green travel directory and resource ecoescape, that the site has been listed in The Independent’s 50 best travel websites!

Laura has done a brilliant job of building up a huge list of sustainable and eco-friendly places to stay in the UK and Ireland as well as the ecoescape tours and green travel accessories.

The site was described by The Independent as “Nicely designed and easy to use” - why thank you very much!

Visit ecoescape at www.ecoescape.org

One of our lovely Make Hay web design and Green Hosting clients Unscene Production Company have lots of exciting things going on for them at the moment. Not only have we just re-vamped their website, they have also just released the trailer for their very first movie!

Unscene is a growing company, building up its reputation in Scotland for supporting creative people and artists of various genres. They needed a simple website but one that they could update easily by themselves to add latest news and picture galleries of their events. Of course they have uploaded the video trailer for their short film so go and check it out! www.unsceneproductioncompany.co.uk

Here are a few little gems I’ve found to share just with you. Freebies and goodies abounds!

Free Green Blog Listing
Get your business blog listed for free in the Best Green Blogs directory. Find some fabulous green blogs to read there too.

Magazine Trials and Green Energy
Make Mail clients Blue Rocket Group told us about these two goodies this month

• 3 months free trial of Social Enterprise Magazine
• Financial benefits through green energy for charities and social businesses

Video Sharing Just for Greenies
More and more businesses are using online video to tell the world about their work. Now there are online video sharing sites especially for us greenies. Check out Go Green Tube and Eco Tube.

Blog for Business
A great free presentation by new media and business blogging expert Chris Garrett on ‘How a Blog can Grow your Business‘.

I recently read a great study on how consumers percieve green products and their decision making behind choosing green, or not. It got me thinking about how we as ethical businesses can reach out more into the mainstream by getting to understand the reasoning behind consumer choices.

Having the support and approval of like-minded folk is fantastic but to bring about real change we have to reach more people, especially people who aren’t yet making green/ethical steps or don’t understand how it will benefit them. I feel like its time to stop preaching to the converted and encourage widespread positive steps.

Understanding how consumers (whether that’s the public or other businesses) make decisions about where they spend their money can help us put responsible business on their radar.

Read the article ‘Colorblind: How Consumers See Green‘ on the Floov Website to find out more.